CAMPAIGN PLANNING & IMPLEMENTATION
Samantha is a proven B2B and B2C marketing expert with over 15 years of brand and communications experience with a broad range of SMEs.
She has developed and implemented customer-centric strategies for a number of organisations and is particularly adept at aligning marketing activity to business strategy to deliver against core objectives and contribute directly to the bottom line.
Samantha utilises strong analytical reasoning and qualified data to build marketing plans and is experienced in developing messaging that reflects a brand’s unique purpose, values and personality. She is passionate about mapping these to the customer journey, helping to tell the brand’s narrative and enhance the customer experience.
She is an experienced and accomplished project manager and uses these skills to ensure consistent and impactful delivery of marketing campaigns.
Having worked both agency and client side, across the full marketing mix and multiple channels, she uses this insight to help get the best out of third party suppliers and achieve results in an efficient and expedient manner.