New Year, New Look, Same Us!

Image of Samantha Legget, 360 Growth Partners Marketing Associate

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

– Seth Godin

Despite busy times, we’ve been practicing what we preach and taken some time ‘out’ of the business to work ‘on’ the business.  As you can probably relate, this is why this moment has come a little later than we hoped for.

However, as we are nearing the end of winter and inch closer to spring we feel it is a good time to finally reveal the fruits of our labour….

Introducing our new brand story, look and feel!

New 360 Growth Partners Brand

Having spent lots of time working with our clients on their brand stories we finally felt it was time to re-visit ours.  The original 360 Growth Partners brand has served us well and we are incredibly proud of what we have achieved under its banner over the past 5 years.

However, as we have evolved and grown, we felt our story needed to evolve with us to reflect the deeper clarity that we now have regarding our personality, purpose, vision and values.

So, what are the key benefits we have gained from all this hard work?

We have:

  • More clearly defined who we are and our positioning
  • A better understanding of our audiences and their needs
  • Worked out how to communicate our offer more effectively
  • Developed a look and feel that helps us to express our personality and values
  • A way to improve consistency across all our touch points (once they have all been rolled out!)

Moving forward, we hope it will help us to build more meaningful connections and deliver a clearer message.

To find out more about why you should invest in your brand read our blog on  ‘6 Reasons Why You Should Invest In Your Brand’.

We welcome your feedback and really hope you like the new look! Keep your eyes peeled for our new website coming soon!